Please see our closing statement here
We envisage change towards a more ethical food system where ‘consumers’ feel empowered to make informed choices; retailers are honest and transparent in their marketing; distributors provide full information of the supply-chain of food, and farmers willingly embrace humane, ecologically sound farming methods.
Through the combined efforts and creative thought of our team, we want to:
- Create greater awareness among consumers, retailers and farmers around ethical food production.
- Encourage the public to make ethical choices by empowering consumers to acquire appropriate information about food products.
- Challenge producer and retailer honesty and transparency by applying pressure to remove inconsistencies between marketing idealism and production.
- Ensure a genuine commitment from retailers to support humane and ecologically sound farming methods.
- Provide guidelines on progressive ethical farming for farmers working in conjunction with retailers.
- Explore an ethical eating journey – from free-range to cruelty-free.
- Foster a national culture around ethically produced and health food.
This system, after years of developing in the current economic system, has become non-transparent to the point where consumers are disconnected from the food that they eat, retailers capitalise on consumer’s lack of knowledge by providing misleading information, and farmers remain unchecked with respect to animal welfare and the use of illegal/harmful substances that enter the food chain.
The majority of consumers do not know where their food comes from or how it is produced, often relying on misleading advertising to ease their conscience about purchasing certain products. Therefore consumers are left powerless – unable to make informed purchasing choices or choose to buy ethically.
The expansion and industrialisation of agriculture over the past few decades has resulted in farming practices that condone unprecedented animal cruelty, routine use of drugs and feed additives that are harmful to human health, unsafe GMO products, and systematic environmental degradation. The consumer has the power to change this – by choosing to buy food that is humanely and ecologically produced.
We identify the move towards more humane farming methods as a vital step in the journey to cruelty-free eating.