In 2013, Coca-Cola secretly funneled more than $1.5 million dollars through the Grocery Manufacturers Association (GMA) in order to block an initiative that would have required the labeling of genetically modified organisms (GMOs).
After the Washington State attorney general’s office threatened a lawsuit against GMA, the organization disclosed their financial backers, which included Coca-Cola.
In addition to its soft drinks, the company owns many brands marketed as healthier alternatives, including Honest Tea, Zico Coconut Water, Odwalla, Zico, Vitamin Water, Simply Orange, and Powerade.
According to Bloomberg News, these Coca-Cola brands played a major role in a 13% increase in their fourth-quarter profits in 2012.
We have a unique opportunity to boycott the Coca-Cola brands being marketed as healthier alternatives until they pledge to cease any and all financial contributions to anti-GMO labeling efforts.